Break away from the limited benefits of previously implemented policy which has its roots in network control. The emergence of a new breed of policy management is offering Communications Service Providers the opportunity to enrich the customer experience, increase revenue opportunities, and create more efficient use of the network. We will review key market trends, policy challenges, and new approaches to delivering value in the mobile broadband age while exploring the importance of policy, integrated charging, policy exposure, the use of analytics to influence policy decisions. Lastly, we will explore a variety of use cases such as fair usage, bill shock, social network aware charging, and QoS monetization.
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