INR 122 billion in 2012 to INR 482 billion by 2015. Increased usage of smartphones and data-enabled feature phones with availability of 3G is enabling the uptake of VAS in India. Utility applications like mobile health, mobile education and mobile commerce are likely to drive the growth of MVAS segment. However, the VAS eco-system needs to innovate to thrive in a data-centric environment to increase the uptake of their services.
The webinar seeks to answer the following questions:
1. What should the operators do to drive VAS adoption in India?
2. New opportunities in VAS
3. Criticality of being innovative for VAS companies
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