Smartphones Unlock Opportunities

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Sponsors: Ericsson
Host: Gagandeep Kaur, Editor, Light Reading India
Featured Presenters: Derek Long, Head of Engagement Practice - Mobile Broadband and Communications Services, Ericsson India
Date: 27-06-2012
Time: 14:00 India Time // 16:30 Hong Kong, Singapore

Smartphones are increasing at a very rapid pace and operators need to have a profitable strategy in place to handle the growth of smartphones in their network.

Mobile data growth in India will be primarily driven by the availability of an attractive range of handsets, predictable pricing plans, high quality networks and a low production cost per megabit or erlang for the operator.

Combining all these variables and fine-tuning an end to end strategy from the consumer to the device to the network is critical for an operator to secure a successful unlocking of the smart-phone business.

This webinar seeks to share insights around how to leverage and capitalize on the smartphone race.


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