ValueFirst Acquires Way2sms.com & 160by2.com

New Delhi, May 23, 2012: ValueFirst, Indias leading Digital Media Company, has recently acquired Way2online - a Hyderabad based Consumer Focused Internet Technology Company, which owns and operates Way2sms.com and 160by2.com - in an all cash deal.

The transaction is one of the largest acquisitions in the Internet industry in India that makes ValueFirst the largest digital media company in India in terms of revenue as well as the number of users. With this acquisition, ValueFirst will cross 50 million profiled registered users, add 40,000 fresh registrations daily and get to 250 crores of revenue this financial year.

Post-acquisition, ValueFirst becomes the only digital media company that can operate across multiple platforms Internet, voice, sms and Email.

Commenting on the acquisition, Mr. Kumar Apoorv, CEO, ValueFirst Group said, V. Raju the founder and CEO of way2sms and his dedicated team have created a great asset that has huge scale, traffic, monetisation and has created excellent engagement with consumers. The potential to build further on way2sms.com, 160by2.com is immense as ValueFirst can now leverage the huge inventories that these sites have through its large sales infra and 4000 strong client base.

Mr. Apoorv added, At ValueFirst, we endeavor to offer clients a complete digital experience on Internet and mobile. The power to target the users and create innovative solutions for clients is enormous because unlike users on most mobile communities that aren't profiled, these are opt-in profiled validated users on the Internet. Even more impressive is the fact that way2sms has grown completely virally and despite Facebooks popularity in India way2sms still adds an amazing 30,000 new registrations daily. Its one of the top searched keywords in India and more than 500 million contacts have been saved on way2sms.com. There is massive potential to explode the traffic further by creating social sharing with saved contacts which is practically an extension of ones phonebook

Raju Vanapala, CEO, Way2Sms Group said, Over the last year we partnered with ValueFirst on a range of initiatives. Our relationship over a period of time has grown and I am very happy to know that way2sms.com will continue to grow under ValueFirst. The team at ValueFirst has a deep understanding of both the Internet and mobile mediums and I am personally proud that with this strategic sale I have been instrumental in creating the largest digital media company in the country

ValueFirst Messaging Pvt. Ltd.