Ericsson AB latest study has sealed the fact that the poor network quality is impacting the uptake of 3G services in the country. (See End of 3G Era?, MNP: Why The Uptake Is Slow,MTNL: 3G Can Be Profitable and Ericsson Eyes the Growing IP Market).
The study conducted under the aegis of Ericsson's Consumer Lab concludes that the 3G subscribers are not particularly happy with the network quality. Over one third of 3G users reported facing issues at least daily around handset battery draining faster; poor indoor network coverage and 36 percent reported dropped data connections.
According to Ericsson, the study was conducted between October 2011 and January 2012 where over 5000 smartphone users across the country were interviewed and made their inputs.
The report claims that on an average 44 percent of 3G users download applications, watch videos and share files at lease once daily. However, because of the poor network performance, they are still shy of using 3G network for mobile banking or any critical operation. This is mainly because of patchy coverage.
It also highlights the tariff issue. About 28 percent of the survey respondents bought 3G data plans thinking it included unlimited data usage, says the Ericsson Consumer Lab study. In the same vein about 34 percent felt that their service providers didn't offer fair pricing.
The service providers would need to take care of the network and tariff issues to save the 3G ship from sinking. For the patchy coverage the operators would need to invest in small cells (femtos and picos) and would need to install Customer Experience Management to be more in tune with the needs of the subscribers.
The study also highlights the growing importance of quality of service.
-Gagandeep Kaur, Editor, Light Reading India
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