What RIM Really Needs

Research In Motion Ltd. (RIM)'s appointment of Thorsten Heins as its new CEO has not impressed industry experts and looks unlikely to change the dwindling fortunes of the company.

RIM, in a bid to compete better, has recently named new CEO Thorsten Heins, to take reigns from Jim Balsillie and Mike Lazaridis as co-CEOs.

"It looks like window dressing," Ovum Ltd. analyst Jan Dawson told Light Reading when asked about the promotion of the former RIM COO. (See .)

"Fine, we'll give you a new CEO, but not a new strategy or change in direction," Dawson added following the announcement that Heins would stick to the plan RIM's outgoing co-CEOs had put into motion and step up marketing instead.

RIM has been reeling under pressure for quite some time and struggling to compete with the likes of Apple Inc., Samsung Corp. and other Android smartphone-makers. Perhaps it's time to introduce some fresh ideas and innovative products instead of just making token management changes.

Here's more on RIM and its predicaments:

Jatinder Singh, Principal Correspondent, Light Reading India