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What's Wrong With Local Language Apps in India

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Lrindia_413658_634789008642776558
The documentary is in post-production and will be out soon. Will surely share once it is completed. Thanks for sharig the Aurangabad stats, its worth reading article.    
Lrindia_413658_634789008642776558
Interesting insights Deepak. Which documentary was this btw...would like to watch if possible. But lets not forget that one of the biggest market for BMW in India is in Aurangabad: http://www.outlookindia.com/article.aspx?265328...      
Lrindia_413658_634789008642776558
According to Netscribes report, The smart-phone market in India is driven by two factors.1. Youth demand 2. Falling prices of smartphone devices Indian Youth in all sections of the country is well equipped with English.For the farmers, workers and 40+ people in small town, it is the education which has become a constraint in using various features of a normal Nokia phones. When I conducted a small survey for my documentary feature, I found out that peoplejust know Red and Green button, and key-pad numbers to make a call. This is why touch-phones are not so successful in tear-2 and 3 cities. If we compare the mobile-phone industry to Car market in India and examine the Tier-2 and 3cities. The phenomenan is that we do not see much of Volkswagons,Toyotas, Hondas and other costly vehicles in these regions.Rather, people go for Maruti, Alto etc despite their more spending powers. (Indian economy boomhas seen growth of richness in tier-2 and 3). Hence they do not enjoy the smart features of these costly cars. I am afraid that this similar phenomenan may lead to the smart-phone market and local language appmay not gain much attraction. Thanks, Deepak  
Lrindia_413658_634789008642776558
You are right. English is the language people communicate in metros etc. But once the smartphone prices come down (and they have been coming down pretty consistently) and people from hinterland start using them we would need local language apps to appeal to this segment. There is a huge segment in tier II and tier III cities which is more comfortable in communicating in local language. for instance, farmers, house wives etc. would be more comfortable in getting information and communicating in local languages...lets see if operators can cash in on this opportunity.
Lrindia_413658_634789008642776558
The reason why the local application in Japan, France and Germany are popular is just because smartphone users do not know English and people in mass text in their local languages. But the case in India is different. People who can afford the smart-phones and smart devices are english speaking and upper middle class to rich (again people from these families mostly speak in english) people. And the data statistics shows that data-uses in India are high only from smart-phones. Normal phone users are voice users. Again India, where in this country people communicate with various language, have found out a way to communicate with all in English. Hence the market of texting in local language (including local-language apps) seems poor and will not gain much attraction in operators. Thanks, Deepak  

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